Character - Our Private Customer Magazine
We have always been engaged in dialogues on social and economic issues. As one of Germany's longest-established Private Bank, we not only see ourselves as responsible for financial matters, but also as an active part of society.
Our Society Magazine, “Character”, explores unusual life paths, surprising opinions and new perspectives - written by experienced journalists in an entertaining and undogmatic way. In each issue we introduce you to an interesting persona, present a company investing in the future or offer a change of perspective.
Bethmann Bank - modern, sustainable, individual. This is why Character, our Society Magazine, exists.
Character 29
- success through an instinct for brands and people.
- raising awareness about mental health crises.
- tradition and tolerance in harmony.
- successful business succession in a family-owned business.
Character im Porträt
Bruno Sälzer – Managers between Glamour and Streetwear.
Zwischen kommerziell und karitativ
Tomoni – A nonprofit organization that raises awareness among parents, teachers, and coaches about mental health crises.
Für morgen
ChatGPT as a Heating System – A neighborhood demonstrates how apartments can be heated using heat from server rooms.
Gegen alle Widerstände
White, blue, colorful – Home and diversity, Bavarian traditions, and cosmopolitan queerness.
Unternehmen mit Tradition
Klais Orgelbau – In the Engine Room of Music
Context
What comes next? By 2030, hundreds of thousands of small and medium-sized businesses face closure because they cannot find a successor.
Do you like Character? Please feel free to recommend our lifestyle magazine to others!
Claudia Fleischer
Corporate Communications and Marketing
Kerstin Switala
Deputy Director of Communications and Marketing